Built on the Cars That Actually Matter.

Truman Wilson grew up in the passenger seat of a Ferrari 599 GTB, watching Dallas blur past the window on Saturday mornings. That car is the reason any of this exists. He's been chasing that feeling ever since, and building things around it.

Truman Wilson

Cars were never something Truman discovered. They were just always there. Toy cars at one year old. Model collections through his teens. The kind of kid who knew every make and model before he could drive one. But what really crystallized it was his dad's 2009 Ferrari 599 GTB. Weekend drives, lunch runs, trips to the office, that car was woven into his childhood in a way that never left him. He's still obsessed with it. Then came Cars and Coffee Dallas at BMW Classic in Plano. Driving in for the first time in the 599 and seeing the cars he'd watched on YouTube, chased in video games, and had models of in his bedroom, all of them right there in the flesh (metal technically), changed something. By the time he was old enough to explain why he loved it, the love was already fully formed.

What's easy to miss about Truman is that the cars came alongside something else: an instinct for building. After watching a Shark Tank episode with his family, he came up with an idea that changed the perspective of his life. At 12-years-old, he launched Truman Factory, a candy brand anchored by the Truman Bar. Over the next eight years, he grew it to more than 200 retail locations nationwide - HEB, Micro Center, Scheels, and eventually his own campus at SMU. In-store demo tables on the weekends, podcast and TV appearances, speaking engagements. He ran a real business through high school and into college, which taught him things about operations, brand, and relationships that no classroom replicates.

By 2023, both threads were pulling hard. That year, Truman co-founded Corsa De Villa, a private invitation-only car event series in Highland Park. Nine events. Five hundred-plus rare and exotic vehicles. Two thousand attendees who came not because they were told to, but because the room felt right. Town and Country covered it. The philosophy was simple, and it stuck: passion over status. If you're there for the wrong reasons, you feel it immediately. The collectors who came understood that.

In 2025, the natural next step was HCC Specialty Cars. The connection had been there for years. HCC was a regular presence at Corsa De Villa, always bringing standout cars to the events. When they approached Truman with an opportunity for a summer internship, it was an easy yes. He came in on the marketing and media side and stepped his way into Sales, Marketing and Operations. Day to day that means acquisitions, Bring a Trailer auctions, content creation, market research, client relations, and more, operating inside a world where the cars are serious and the people who own them expect the same from the people who represent them.

Collectors Firm grew out of all of it. The relationships built at Corsa De Villa, the market fluency from HCC, the operational discipline from a decade of running his own business. CF is private automotive advisory and collection management, built for collectors who care deeply about what they own and want someone genuinely in their corner. Someone who is on their side and not biased by monetary value, but by the passion of cars.

Today, Truman is 21, a senior at SMU finishing a BA in Markets and Culture with minors in Advertising and Business. He's a Ferrari guy at heart, increasingly drawn to Porsche and Italian cars in general, and his favorite era runs from the 1950s through 2017. His dream car is the Ferrari LaFerrari, his poster car growing up. His next personal buy is a Honda S2000. He's at the beginning of something, and he knows exactly why he started it.

Truman's Timeline

Before the Cars,
There Was Candy.

Truman Factory original logo
2016–17

The Idea & The Launch

At 11, Truman watched kids pitch on Shark Tank and had one thought: kids can own businesses. His favorite movie was Charlie and the Chocolate Factory. His favorite candy was milk chocolate. The idea wrote itself. A chocolate bar with a golden ticket inside, a chance to win epic prizes, built by kids for kids. He built the brand, developed the Epic Prize Vault, and partnered with Vogel Alcove to give back from day one. The bar launched in September 2017 and sold out in one day. By Christmas he had a holiday edition and sold out again. He ended the year in 20 locations with his first press feature in Paper City’s Gen Next issue.

Truman with the bar Launch day table Kids with Truman Bars
2018–20

Momentum, Then a Pivot

Two TV spots. A speaking invite. A co-branded bar with Canopy by Hilton. Park Cities News named him a Teen to Watch. Vogel Alcove gave him their Kids Helping Kids award. He hit 50 locations by end of 2018, nearly 100 by end of 2019. Then in 2020, after tens of thousands of bars and over 1,000 prize winners, he decided it was time to rebuild from scratch. Dallas County honored him. Macy’s came on. And then he started over, targeting the gaming and esports market he’d been watching take over the internet.

Good Day TV interview Dallas County recognition

Going Purple.
Going Everywhere.

Truman Factory new logo
2021–22

The Rebrand

The new Truman Factory came back purple, sharp, and built for the gaming generation. Scheels came on as the first major national retail partner. OpTic Gaming followed with a limited-edition co-branded drop. The product line expanded beyond the chocolate bar, all powered by the Epic Prize Vault. Belong Arenas and HEB joined the retail mix. Neiman Marcus came on board for a limited co-branded bar. Children’s Health Dallas gave Truman the nickname “Gen Z Wonka.” He raised enough to donate a Gamer’s Outreach GO Kart, a portable gaming kiosk for kids in the hospital.

Rebrand candy wall Truman Bar boxes
2023–24

200 Stores. Done Right.

Truman Factory reached HEB, Micro Center, Belong Arenas, and SMU’s own campus. The brand hit 200+ retail locations nationwide. Truman spoke on podcasts, took speaking engagements, and kept building through all four years of high school and into his freshman year at SMU. He ran Truman Factory from age 12 to 20. When he wound it down in 2024, it wasn’t because it failed. It was because something new was pulling harder.

SMU campus with candy Wonka costume
Truman Factory mascot
Corsa De Villa

Not Just People Who Like Cars.

Some people like nice cars. The bright colors, intricately crafted lines, and satisfying noises are just some of the attention grabbers. But few people love cars. Not just any love, but a love fueled by a burning desire to learn, experience, and dream about these vehicles daily.

When Adam Collins, Bilal Saadat, Roman Britton, and Truman Wilson created Corsa De Villa, it showed one thing: real enthusiasts don't care about monetary value. A venue or a piece of content can make money, but even the simplest conversation with a devoted owner is priceless.

Staged in a beautiful venue in the heart of Highland Park, it showcases the finest vehicle examples in the metroplex. No gold cones, no red carpets, no payment on the app, and no people who "like cars." Just a private gathering by and for the automotive enthusiast who truly loves cars.

"Along with a few friends, Southern Methodist University sophomore Truman Wilson…organized the first Corsa de Villa in January 2023 as an invitation-only private car show where owners—from tech entrepreneurs and dedicated gear heads to renowned local philanthropists—can share their passion for supercars."
TOWN & COUNTRY MAGAZINE
9
EVENTS
500+
RARE & EXOTIC VEHICLES
2,000+
TOTAL ATTENDEES
HCC Specialty Cars

Where the Business Side Clicked.

HCC Specialty Cars is a family-owned boutique specialty car dealership in the Design District of Dallas, run by enthusiasts and specializing in Porsche and enthusiast cars, the kind of shop where every car on the floor has a story worth telling. Truman joined in May 2024 as a Marketing, Media and Special Events Intern and was promoted to Sales, Marketing and Operations in August 2025. Because HCC is small and anything but corporate, there is no lane to stay in. Truman has touched every corner of the operation: selling cars, writing listings, handling photography and videography, sourcing acquisitions, managing Bring a Trailer auctions, running marketing efforts, bookkeeping, high-level decisions, event creation, community outreach, social media, and customer support. If it happens at HCC, he has had a hand in it.

Acquisitions and Sales: sourcing, appraising, and selling specialty and collector cars, ensuring accurate valuations and smooth transactions.

Auctions and Listings: managing Bring a Trailer auctions and platform listings, writing detailed descriptions and producing media to showcase inventory.

Marketing and Content: photography, videography, walkaround videos, digital advertising, social media, and email newsletters.

Market Research: tracking industry trends, competitor activity, and campaign performance to inform high-level decisions.

Client and Event Support: planning and hosting dealership events, community outreach, and maintaining a boutique client experience day to day.

FIRST CAR I SOLD
A PTS Mexico Blue 2021 Audi RS6 Avant. That sale turned into a fantastic friendship, fun to see that car around still.
CAR THAT I WILL OWN ONE DAY
A 1996 Mizwa-spec Porsche 911 Carrera. Iris Blue over Midnight Blue, Y25 Carbon Package (carbon dashboard trim, door inserts, shifter, handbrake lever, and steering wheel). I took it home for several weekends. I really miss that car.
WHAT I LEARNED FROM HCC
I now know too much about air-cooled Porsches.
HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars HCC Specialty Cars

Why CF Was Built.

Collectors Firm exists because of a simple combination: a deep love for cars and a drive to build something meaningful around that passion. The history, the provenance, the lore behind a truly special collector car, that stuff genuinely excites Truman in a way that is hard to explain to someone who does not feel it.

Between building Corsa De Villa and working at HCC, Truman kept finding himself in conversations with collectors who had the resources but not the right person in their corner. Someone who understood the market, knew what made a car worth owning versus just worth buying, and actually cared about getting it right. He wanted to be that person.

Collectors Firm is private automotive advisory and collection management. Sourcing the right cars, vetting them properly, advising on value, and helping serious collectors build something they are proud of. It is relationship-first, built on trust, and driven by genuine passion for the cars that actually matter.